About Just-Ice
Who are we?
Just-Ice Poynton is an ethical ice cream café and registered charity.
You can find us on Park Lane in the leafy Cheshire village of Poynton.
We sympathetically employ survivors of modern slavery and human trafficking.
"The joy of ice cream for
the joy of freedom!"
How it all began...
It all started with a lifechanging talk and a gifted ice cream machine...
In 1999, Gavin Murray started making ice cream in his kitchen (much to his children's delight!).
Gav's wife, Sally, went to a talk in 2007 which would change their lives forever...
She heard Ben Cooley giving a talk about modern slavery.
He talked about how women and girls were being trafficked and treated in the most appalling way.
One day, as Gav served his homemade ice cream to his family, he remarked:
"If I ever had a shop, it would be an ice cream shop, and it would somehow help the fight against human trafficking. You know, for social justice."
Sally immediately responded:
"Oooh! We could call it Just-Ice!"
Their hearts collectively skipped a beat and the dream was born!
The legends that are Sally and Gavin Murray!
Just-Ice Derby
Gav and Sally gave up their jobs in London and moved to Derby in 2017 to set up the ice cream shop they'd dreamed about.
The café opened on 31st March 2018 at the Market Hall shopping centre and the dream became reality.
Just-Ice Derby moved to Darley Park and opened 'the Hatch' on 1st June 2021. It is at the Hatch where Gav makes the delicious ethical ice cream Just-Ice is known for.
Of course, that's only part of the story. Just-Ice Derby also employs and supports survivors of modern slavery, who learn business skills and help Gav with making fabulous ethical ice cream!
Just-Ice Poynton
Jo Rodman met Gav and Sally when she was at a crossroads in her life.
After hearing Gav give a talk about Just-Ice and modern slavery Jo knew she wanted to get involved.
Just-Ice Poynton was established as a registered charity in October 2020.
We began trading with our mobile ice cream trike 'Harriet' and our café opened its doors in October 2021.
